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Healthcare · Existing website improvements
Sunset Neurological & Psychiatry Group
Focused improvements to an established medical-practice website—making service information clearer and patient contact pathways easier to follow.
01 / The challenge
Some service links no longer worked or led to the wrong destination. Office information, expired Marathon promotion and new-patient instructions also needed attention.
The priority was to improve the website already in place: preserve useful content, respect the client’s design direction and make important information easier to follow.
02 / Our approach
Social Lenz Studio supported a phased improvement project covering service navigation, approved information and imagery, patient contact instructions, search-page presentation and local-search foundations.
Changes followed defined approval and verification steps. Clinical terminology received the required confirmation before the five-page SEO release. Working content and the owner’s warm-neutral design direction were preserved.
Our role covered implementation support, imagery, search improvements and quality verification. The work built on an existing website following an earlier restoration confirmed by the client.
03 / Before & after
Documented changes to the existing website, summarized from dated project records.
Repair verified September 28, 2026
Before
Of 15 service links reviewed, 13 were broken, one led to the wrong destination and one already worked.
After
All 15 checked destinations opened successfully without redirects after the repair.
Update published October 26, 2026
Before
The New Patients page asked visitors to email completed forms.
After
Guidance explains bringing completed forms to the consultation and using an office-approved secure method if needed. Both English and Spanish PDF downloads were retained.
Cleanup published September 24–25, 2026
Before
The Marathon page displayed expired grand-opening promotion and event pricing.
After
A permanent neurology introduction replaced the expired promotion. The address, directions and telephone pathway were preserved.
Historical text summaries, not reconstructed website screenshots. The project also included approved imagery and a five-page SEO release.
04 / Verified outcomes
The completed work brought clearer service and contact pathways, approved patient-facing information and a documented handoff for the practice’s next phase.
On November 2, the eight checked website pages matched the approved release evidence. No new critical issue was identified in that scope.
These are documented delivery outcomes. Changes in rankings, website traffic, inquiries, appointments, revenue and time savings have not been established. The final closeout was a focused release check, not a full-site audit or compliance certification.
The people behind the pages
Thoughtful digital work starts with understanding the business. This project paired practical website improvements with client review and clear priorities.
That collaboration matters beyond the launch: accurate information, shared decisions and a useful foundation for the next phase.
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